Strategy Group Goal:
Collect stories and input from the community to develop naming concepts and identities for the corridor, and present those options to city council for consideration.
View the Branding Presentation Slides here.
Community feedback and strategy group discussions:
- Engaged stakeholders including Historic Englewood, the Historic Preservation Commission, Malley Center participants and local businesses along the corridor.
- Reviewed survey results and in-person feedback to refine name and identity choices.
Council Direction Received:
- Implement a community survey to select a brand name.
Branding Name Options Presented:
| Concept Name | Tagline | Story |
|---|
| Englewood South | Quirky. Local. Legendary. | Englewood South is the corridor where quirky history meets fresh energy. Anchored by the legendary Cherrelyn Trolley and reimagined through art, music, coffee, cocktails and community, it’s the South Broadway stretch that refuses to lose its charm. A destination for locals and wanderers alike—walkable, welcoming and uniquely Englewood. |
| Englewood Trolley District | Rolling forward, rooted in history. | The Englewood Trolley District is a stretch of South Broadway that carries the spirit of the Cherrelyn Trolley into a new era. Quirky, creative and unapologetically local, it’s a hub where community gathers over coffee, craft beer, music, art and unforgettable small-business charm. A place that honors Englewood’s roots while pulsing with the energy of what’s next. |
| South Englewood | Uniquely Englewood, Always. | South Englewood is the city’s cultural corridor—an energetic stretch of South Broadway where Englewood’s quirky past meets its innovative future. Rooted in the spirit of the Cherrelyn Trolley and alive with art, music, coffee shops, breweries and family-owned businesses, it’s a walkable destination that’s unmistakably local. This corridor embodies the city’s vision of being Uniquely Englewood: authentic, creative and connected. |
| SoSoBo (South South Broadway) | South South Broadway, the charmingly quirky spot of Englewood. | SoSoBo is where Englewood's heart beats loudest. Tucked along the lively stretch of South South Broadway, this cultural corridor is the city’s not-so-secret playground—a place where Englewood's quirky past collides with its creative future. More than a corridor, SoSoBo is a vibe: uniquely Englewood in its charm, connected by its people and fueled by creativity you can’t copy-paste into a franchise. |
| No Branding | Keep it South Broadway. | This option reflects community feedback that the corridor does not need a separate identity. South Broadway’s history and recognition as a key corridor in Englewood would remain unchanged. |
Implementation Steps:
- Conduct a community survey, open now through November 9, 2025.
- Hold a study session with city council on November 17, 2025 to select a name.
Strategy Group / Community Engagement:
- Provide updates to the strategy group throughout the survey process.
Help Us Choose an Identity for the Corridor:
As part of the South Broadway Revitalization Project, we’re exploring a brand identity for the corridor from Hampden/US-285 to Belleview Avenue. All branding — including naming, logo creation and design concepts — will be developed by the city’s in-house staff at no additional cost. Your feedback will help shape how South Broadway is recognized and remembered as this project moves forward.
Take the survey by November 9 here!